Function meets Form: The New Sam Adams Beer Glass
Monday, April 23rd, 2007I recently attended a party sponsored by The Boston Beer Company (BBC). This was their way of rewarding the hard-working volunteers at the Atlantic City Beer Festival, of which I was one. The other reason they decided to throw the party was to let all of us know about the new Samuel Adams beer glass. We all received a free sample of the glass to take with us. I have to hand it BBC, the more I read about the development of the glass and the more I use the glass, I continue to be more impressed. Imagine spending a few hundred thousand dollars and countless hours of evaluation just to design a beer glass!

“I like to say dark beer is a little bit like going to church: Everybody talks about it, but few people actually go.”


