Do You Believe in Magic?
Tuesday, July 31st, 2007
Charleston-based Central Distributing (Yes, Mr. Dick Barber and his “Budweiser Machine”) has pulled a rabbit out of a hat by landing the franchise for Magic Hat Brewing Company’s craft beers! The beers will be available in the Charleston and Parkersburg markets. Landing the franchise is one thing; promoting the beer is another. I have been assured by Mr. Barber, that the boys at Central are serious about promoting this product line.
Magic Hat’s flagship product, #9, is very drinkable ale that has been brewed with some apricot. It pours and claims to be English style ale, but of course the fruit aromas come right through. The brewery has done a brilliant job of marketing the product, using the elements of mystery, secrecy and a little magic to promote the beer. “#9” will be appearing on tap this week in a few select local bars. Just look for the unmistakable #9 tap handle!
The complete roll-out of the Magic Hat line in both kegs and bottles will be complete in approximately 90 days. Other “Magic” beers to keep an eye out for are Circus Boy hefeweizen and Fat Angel, English style ale, both great examples of American craft brew.
I am really happy to hear the Central Distributing is taking the craft beer market seriously. I am told to stay tuned for a few more surprises from them in the near future. I can only hope Mr. Barber will now join the movement to help re-write the legislation that hurts availability of craft beers in West Virginia.
Magic Hat #9 in Charleston:
Bar 101 – Capitol StreetBlue BBQ Etc. – Leon Sullivan WayThe Empty Glass – Elizabeth St.The Vandalia Lounge – Hale St.Soho’s and Bridge Road Bistro will follow shortly…
Parkersburg: Ruby Tuesday’sBW3’s (Buffalo Wild Wings)



