What’s Wrong with Corporate Beer?
Thursday, March 20th, 2008
After my most recent blog concerning the ever changing art of the Guinness pour, I received an e-mail from a gentleman who said he worked for Guinness parent company, Diageo. He rightly set me straight on the fact that Guinness draught, whether bottled, canned or kegged, was brewed in Ireland. I quickly confirmed this fact while having a beer with Stephen Beaumont, the very-well traveled beer columnist and author (and great source for such info) while in Philly (Click for my post on Philly Beer Week). I also re-checked my original online sources and I could see where I screwed up my facts. I made a correction via the blog commentary.
The E-mailer also took me to task on another, deeper issue; the fact that I saw “Diageo” as some overlord, when in fact it’s a merger of Guinness and another consumer product company called Grand Metropolitan. He was asking, in essence, why do I carry such a chip on my shoulder against these mega-brewers. Which begs the question– What’s really wrong with corporate beer?
Look, I am not some naïve, hippie type, anarchist who just hates corporations and capitalism. I am a capitalist, and my “day-job” is in management for a multi-billion dollar mega-corporation. So, I am not one to run with the rabble turning over limos or burning buildings at a G-8 summits around the world. But, over the years I have discovered a few persistent truths… (more…)



