Word from my Homies at Shepherd-Neame…
Yo! I was paging through some beer magazines I brought back from England during my recent trip to the Great British Beer Festival. I came across this ad from Shepherd-Neame brewery. They are a very well known Kentish brand that is apparently “throwin down” for some younger beer drinkers by invoking “Hip-Hop” culture in a humorous way. They have released this ad for a golden ale called Canterbury Jack. I wonder if it’s from the same ad agency that created their ad for Spitfire; with the slogan “Downed all over Kent, just like the Luftwaffe”, making reference to the fact that the beer is named after the famous British fighter plane. (Also advertised as the beer with “No Nazi aftertaste”…)
I think this may be one of the funniest beer ads I have ever seen, though I tend to disagree that this sort of advertising is a good thing for beer. This ad captures and then defiles the essence of the simple neighborhood pub, with mum and dad behind the bar and a neighborhood regular and his dogs (a very common sight in a British Pub). Enjoy!
(Note: My printed version uses the word “me” in place of “my”. It struck me as funnier, but I could not find a picture of that version online)
