“Beer Wars”
I am sitting in a nearly empty theater in Ashland,Ky. I am waiting to watch the new documentary called “Beer Wars”. A report will follow.
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April 16th, 2009 at 8:30 pm
$#!T dude, I’da gone with you. I was just resigning myself to having to torrent the damned thing.
April 17th, 2009 at 12:23 am
I saw it in a nearly empty theater in Morgantown. Disappointed in the turnout, but enjoyed the film immensely.
April 17th, 2009 at 7:03 pm
The film was Okay, nothing great. I wanted to shut-off my inner beer-geek and try to look at the film as if I just ran across it while channel surfing but that was damn near impossible for me. I always feel that tingle running up my leg when I see large stainless tanks.
I really couldnt say that I took away a definitive message from the film except that A-B was evil. Ok, I may agree to the fact that A-B is evil, but if they are evil-doers, then so are SAB and Coors (who were given a pass in the film)! People just have to realize that public corporations run on completely different rules and have differnt DNA than these small craft brewers. They are analogous to predators in the food-chain. You can’t really accuse a shark of being evil when it chomps down on it’s prey! The thing is nearly a mind-less survivor looking to stay alive. The collective mission of the entity we call a public corporation is very similar, but operates in a set, supposedly ethical parameter space called the free-market, and bounded by the law. We have seen that this works good as a system but certainly not perfect. In the case of beer law, it has made the system more predatory and ruthless. Anyway enough of my free-market philosophy…
Fortunately, the brewers on the live panel did not pile-on with more silly anti-corporate crap; they were confident that they made fundamentally great product that would find enough demand in the marketplace. Sure, the big boys can play rough and maybe even unfair, but they will always be “big beer” and the other guys will be “craft beer”, defined not by their size, but the quality and originality of their product and they way they conduct business. People will seek to buy from them…
April 19th, 2009 at 12:42 am
I too was in that Morgantown theatre. I was a little disappointed in the turnout,
But I was even more disappointed that those who were there scattered like flies after the film. I was really hoping to meet some craft beer fans there. I even had a bottle of Chimay to share with someone. But oh well that just saved more for me.
April 20th, 2009 at 8:17 pm
Yeah, nothing wrong with giving free cases of beer(which happens to be illegal) & filing a bunch of frivolous lawsuits to crush the little guys like Dogfish Head & Dubbison. When you have as much power & money you make the law.
April 20th, 2009 at 8:19 pm
I forgot when you control distribution you can also control the market on a 3-tier system.
April 20th, 2009 at 9:53 pm
Authentic frontier gibberish.
April 22nd, 2009 at 3:11 pm
Good one Workman!