COOKING WITH… Charleston Bread Company
“The smell of good bread baking, like the sound of lightly flowing water, is indescribable in its evocation of innocence and delight…” | M. F. K. Fisher, The Art of Eating
By Brooke A. Brown
The Lovely Miss S. and I have the phone number for the Charleston Bread Company written down on a bright pink Post-It note that’s stuck to the side of our white refrigerator. This note serves two purposes: (1) It provides easy access to the digits, and (2) acts as a constant reminder to call and reserve a loaf or two… especially on Saturdays.
We always order a loaf of the Whole Wheat Multi-Grain – which is hearty, healthy and makes for great toast – and then we typically freestyle it, sometimes going for the incredible Cinnamon-Raisin loaf or the Charleston Sourdough. This weekend, in addition to our Multi-Grain, we went nuts and ordered a Brioche.
A classic French bread, Brioche has a high egg and butter content that creates a rich and tender cake-like crumb. Its crust is dark, golden and flaky thanks to a pre- and post-proofing egg wash application. Perhaps closer to a pastry than a traditional loaf of bread, this particular one was destined – considering its lineage and high-butter content – to become French toast.
With such a quality piece of bakery goodness, I wanted to keep the ingredients to a minimum. To begin, I preheated the oven to 195 degrees. I then preheated a large fry pan over medium heat (the dial was on 5) on the stovetop. With everything warming up, it was time to prepare the custard.
I whisked two eggs together with 3/4 of a cup of heavy cream and one tablespoon of cinnamon. You could also add a splash of vanilla, but I opted not to this go around. Into the hot fry pan went a pat of butter. As it hissed and bubbled, I dunked the first slice of four into the custard mixture. After letting the excess drain back into the bowl, I placed the slice into the hot pan. The smell of cinnamon instantly punched me in the nose. I did not retaliate.
Having cooked for maybe two minutes (or until browned), I flipped the slice to finish cooking. Once done on both sides, I placed the piece on a cookie sheet in the oven to remain warm while the others went through the same dunk-drain-fry-flip process. All in all, I spent roughly 20 minutes preparing the meal.
Let it be noted that I’m a breakfast fiend. From omelets to waffles, cold cereal to oatmeal, Pop-Tarts to pancakes, biscuits and gravy to… well, you get the idea. When it comes to French toast, I’ve had it as croissants stuffed with caramelized bananas and toasted walnuts. I’ve had the biscuit-battered and deep fried variety from “the soul of Washington, D.C.,” Georgia Brown’s (you must try her brunch). So, I kid you not, dear reader, when I say that this French toast – served with 100% pure maple syrup and a side of bacon – was the best I’ve ever had. And it couldn’t have happened without the Brioche from Charleston Bread Company.
IF YOU GO: Charleston Bread Company, 601 Capitol Street, Charleston, W.Va., 304-720-3022




September 18th, 2007 at 11:15 am
After fielding calls from Le Cordon Bleu all weekend, asking for the recipe, all I can say is…yes, it is THAT good. The bread, the preparation (the author’s genius in using heavy cream…), all combine to create a french toast masterpiece that is, in a word, sublime.
The bread is fluffy and buttery, but still holds up nicely after being dunked. The heavy cream adds a wonderful richness that takes away any “eggy” flavor (I hate it when french toast tastes like scrambled eggs on a piece of bread.) And the presentation is picturesque–just like a big, glossy color cookbook!
Reserve a loaf and prepare to indulge!
September 18th, 2007 at 1:01 pm
I think you missed your calling. Chef Brooke would be a great career change.
September 19th, 2007 at 1:14 pm
That’s mighty nice of you, Drew, but a chef’s hours are not at all appealing to me. I’ll just keep cooking (and eating) as a hobby.
September 19th, 2007 at 2:16 pm
You not only talk the talk, but cook the French Toast as well.
Bon travail!
September 20th, 2007 at 8:04 am
With my office ocated approximately 6 feet away from Charleston Bread I have had the good fortune of sampling almost all of Charleston Breads products and they are all marvelous.
Hey Brooke if becoming a chef is not in your future do you think you and the lovely Miss S. would consider a Bed and Breakfast?
September 20th, 2007 at 3:46 pm
Cool-man,
Would ya believe we’ve actually talked about such a thing in the past? Maybe later on in life, who knows?