“What do we demand of the perfect hamburger? That the meat patty be profoundly beefy in flavor, mouthwateringly browned on the outside, and succulent (a combination of juicy and tender) on the inside.” -Jeffrey Steingarten, Vogue, October 2007

“Please, if it’s not too late – make it a cheeseburger.” -Lyle Lovett

By Brooke A. Brown

To me, the cheeseburger is the perfect meal. Clearly, there’s a healthy slab of protein with the all-beef patty. There’s also a decent supply of fat and calcium hidden in that perfect square of orange-ish cheese. With lettuce, tomato and onion, you’ve practically got a side salad right there in between the wholesome, granular goodness we call a bun. Maybe it sounds absurd, but perhaps the burger is more suited to be pyramid shaped rather than circular.

And now one of the area’s favorite fast food chains is offering free burgers for life! in a new online contest. With sixteen locations in Kanawha County alone, it would be easy for the folks at our area Wendy’s restaurants to make good on such a reward.

As with most contests, this one’s all about points. The way it works is you have to join the group of burger lovers (myself included) over at hotjuicyburger.com. The 5-step process is very quick, easy and quite fun, actually (make sure you have the latest version of Flash installed on your computer). First, you ‘Take a stand!’ by proclaiming why you deserve a hot, juicy burger. Next you upload a photo of yourself and then customize your look. Record a quick voice-over (or use a pre-recorded one), check a few boxes, and you’re officially in the running!

To paraphrase the ‘How’s this work?’ portion of the contest’s site, the more burger points you get, the more – you guessed it – hot, juicy burgers you are likely to take home. You get points in a variety of ways: by logging on to the site, referring friends via email or by pasting your character – complete with red pigtails – to your MySpace or Facebook page. Also, random folks can vote for you (hint, hint). A bevy of burger-related prizes awaits, but it’s the person who scores the most points by December 15th that wins the ultimate prize of burgers for life. You’ll never have to ask ‘Where’s the Beef?’ again.

Naturally, there are various rules and regulations to carefully consider. You can do that sort of thing at hotjuicyburger.com.

This entry was posted on Wednesday, September 26th, 2007 at 9:51 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.