This week’s Electronics Entertainment Expo (E3) kicked off today with a briefing by Microsoft.

As expected, demos were shown for “Gears of War 2,” “Fable 2″ and “Resident Evil 5,” but the big news from the press conference were two previously unannounced bombshells — “Final Fantasy XIII” is coming to the Xbox 360 and the console is getting a new avatar-driven Dashboard interface.

Microsoft execs also spent plenty of time touting new casual titles for the console, like “UNO Rush” and “You’re in the Movies” and new Xbox Live partnerships with NBC, Universal and Netflix. Subscribers of the DVD rental service who are also Xbox Live members can stream movies from their Netflix Watch Now queue through their Xbox 360.

Check back tomorrow for a recap of Nintendo’s press event.

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